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So your site has been designed, built and launched onto the global marketplace. You can now sit back and watch the enquiries roll in and the products flying off the virtual shelves, right?
If only it were that simple. The internet may be a global marketplace, but launching a website without suitable marketing is akin to opening a shop in the Sahara, you may get the occasional camel caravan meandering past, but how will the great majority know your there?
Good search engine rankings are the web equivalent of a busy high street location, allowing you to move your virtual store from the middle of the Sahara to the most coveted of high foot, or in our case eye-ball locations. We have a host of packages to help you gain and maintain that coveted position.
Search engines rank your site by keywords, and there are two ways to the top of the search engines - natural rankings and pay-per-click advertising (see right).
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Whatever the scenario, our flexible approach will ensure you get the best result for your money.
Natural rankings
High, natural search engine ranking cannot be bought; instead a longer term strategy is required to optimise the content and layout of your site to allow the search engines to notice that your site, is relevant to their clients when searching on your specific criteria. This is known as search engine optimisation, or SEO.
Pay-per-click advertising
Pay Per Click advertising will ensure you immediate results, but as the name suggests you will pay for every visitor the search engine provides.
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